Black Friday Week 2025 Is Here
Black Friday week is live Once a year, we step outside our usual rhythm, and that moment has arrived. Black Friday week is now live. It is the only time...
As Earth Day 2023 approaches, the theme to 'Invest In Our Planet' is at the forefront of everyone's minds. At Pruden and Smith, we're committed to doing our part to protect the environment whilst creating our luxury jewellery inspired by the natural world. We're excited to share with you how we're contributing to this important cause and investing in our planet for a sustainable future.
Choosing to reuse precious metals like platinum and gold is not only environmentally responsible but also creates a sustainable secondary source of these limited natural resources. When you recycle gold, you significantly reduce the need for mining new metals from the ground, which involves harmful chemicals and causes environmental destruction.
Reusing gold maintains its purity, allowing it to be recycled numerous times without losing quality. This process also uses less energy, reducing carbon emissions and benefiting the environment.
Making conscious choices like recycling precious metals can have a positive impact on our planet and contribute to a sustainable future. By using recycled metals in our jewellery, waste is minimised and we are able to reduce our overall impact on the environment.

Through our redesign service, you are able to get creative and turn your old jewellery into something special for years to come.
Redesigning your old jewellery is not only an ethical and cost-effective option, but a fun and creative process where you have the opportunity to design a piece of jewellery that’s as unique as you are.
Throughout the production process of our handmade fine jewellery, we aim to minimise our impact on the environment. So what are the steps we've already taken?
Looking after our planet, is a collective responsibility. We promise that we'll continue to educate ourselves, choose environmentally friendly options and put pressure on suppliers to make changes when we can't find an eco option.

By investing in our planet, we hope to inspire others to join us in creating a more sustainable future for all. Click here to learn more about the campaign and ways that you can make a difference.
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