Last update 09/05/2018
Data Protection law changed on 25 May 2018 (GDPR)
This Privacy Notice sets out how we act under the new laws.
In order to explain this in simple terms, the following are basic questions you may have about our privacy statement, designed on the European Union’s General Data Protection Regulation (GDPR) compliance guidelines.
Why is Pruden and Smith updating its privacy statement?
We aim to meet the high standards required by the European Union’s General Data Protection Regulation (GDPR) and have updated our privacy statement to reflect that. We also strive to simplify language and remove jargon, to make our privacy statement easier to read and understand.
What is the GDPR?
The GDPR is a regulation intended to strengthen and unify data protection for everyone within the European Union (EU). As we believe that all our customers can benefit from its mandates, we’re implementing it globally. The GDPR requires greater openness and transparency from companies on how they collect, store and use personal data, while also imposing tighter limits on the use of personal data. You can learn more here.
How often do you anticipate updating your privacy statement?
We will update our privacy statement as necessary to ensure that our policies are in line with international regulations, our product and business practices.
What information does Pruden and Smith collect about me?
Pruden and Smith collects your name, phone number, email address, delivery address, you and your partner’s birth and anniversary dates.
Why does Pruden and Smith need my information?
Pruden and Smith uses data to provide you with the best experience from the products and services we offer, which includes using data to improve and personalise your experiences. We also use data to communicate with you, for example, informing you about your account and new products or services available.
How is my information used?
Pruden and Smith uses data for the following purposes:
Future Product Development
Security, Safety, and Dispute Resolution
Communication and Marketing
Does Pruden and Smith sell or share information to third parties?
No. We never have. And we never will.
Can I opt out of sharing my information with Pruden and Smith?
Yes, you can opt out at any time.
How do I delete my personal data from Pruden and Smith and what are the consequences?
You can always send us an email via email@example.com and request that your data be deleted.
Does Pruden and Smith keep or share my credit card information?
No. It’s only used to process your payment at the time of purchase.
How long does Pruden and Smith keep my information?
Pruden and Smith retains personal data for as long as necessary to provide Services, support your Product and fulfil transactions you have requested, or for other essential purposes such as complying with our legal obligations, and resolving disputes and enforcing our agreements. Because these needs can vary for different data types in the context of different Products or Services, actual retention periods can vary significantly.
How is information stored and secured on Pruden and Smith’ servers?
Pruden and Smith is committed to protecting the security of your personal data. We use a variety of security technologies and procedures to help protect your personal data from unauthorised access, use or disclosure. For example, we store the personal data you provide on computer systems that have limited access and are in controlled facilities. Any data we transmit over the internet is protected using encryption.
Is Pruden and Smith using cookies or pixels to gather information?
Changes to Our Privacy Statement
Pruden and Smith may modify or update this Statement when necessary, to reflect customer feedback and changes in Pruden and Smith Products and Service. Please review it regularly. When we update this Statement, we will revise the ‘Last Update’ date at the top of the Statement. If there are material changes to the Statement or in how Pruden and Smith uses your personal data, we will inform you either by posting a notice of such changes, prior to them taking place, or by directly sending you a notification. We encourage you to regularly review this Statement to learn more how Pruden and Smith is using and protecting your information.
We respect privacy and your rights to control your personal data. Our principle guidelines are simple. We will be clear about the data we collect and why. Your data is sacredly protected by us. We do not and will not share your data with third parties.
The prime purpose of collecting your data is to improve our service to you.
This Privacy Statement (the ‘Statement’) explains the personal information we collect from you, either directly or indirectly, and how we will use it. Personal information is any information that can be used to identify you or that we can link to you. The Statement also elaborates on the choices you can make about the data we collect, and how you can control these decisions It also to our website, as well as other offline interactions, such as visiting a Pruden and Smith event (collectively referred to as, ‘Services’). Please read this Statement carefully to understand how Pruden and Smith may collect, use and share your personal information. The terms ‘we’, ‘us’, or ‘Pruden and Smith’ are each intended as reference to Pruden and Smith, Inc.
The Types of Personal Information we collect
We only collect information you voluntarily provide to us, such as your name, phone number and email address; for instance, when you want to learn more about Pruden and Smith Products and Services; when you enter a prize draw or similar or when you contact us for assistance.
Buying Pruden and Smith Products
When you buy from us, you may be asked to provide information so that we can complete your purchase:
We collect: your name, phone number (optional), email address, delivery/shipping address, and payment information.
Why: We use this information to complete your transaction, carry out any follow up with you about your purchase, help with any delivery issues, handle returns, and other issues related to the purchase of Pruden and Smith Products. Processing your personal data for this purpose is necessary for the performance of the agreement we have with you. Please note, we do not store any payment or credit card information. We only use payment information in connection with the purchase of Pruden and Smith Products.
How We Use Personal Information
Pruden and Smith uses the data we collect to provide you with the Products and Services we offer, which includes using data to improve and personalise your experiences. We also use the data to communicate with you, for example, informing you about your account, new products or services available, security and other types of updates.
Pruden and Smith uses the data for the following purposes:
Security, Safety, and Dispute Resolution
Communication, Marketing and Advertising
Providing our Product Experience
We use data to provide, operate, support and improve the Pruden and Smith Products and Services we offer to ensure our customers can listen as effortlessly as possible. This processing is necessary for the performance of the agreement we have with you.
We use data to respond to customer enquiries, diagnose Product problems, repair customers’ Pruden and Smith Products and provide other customer care and support services. This processing is necessary for the performance of the agreement we have with you, as well as to serve our legitimate interest.
Security, Safety and Dispute Resolution
We use data to protect the security and safety of our Pruden and Smith Products and our customers, to detect and prevent fraud, to resolve disputes and enforce our agreements. This processing is necessary to serve our legitimate interest.
We use data to develop aggregate analysis and business intelligence that enable us to operate, protect, make informed decisions, and report on the performance of our business. This processing is necessary to serve our legitimate interest.
Communication, Marketing and Advertising
We use the data we collect to deliver and personalize our communications with you. For example, we may contact you by email or other means of electronic communication to inform you about new Pruden and Smith Products or Services, update you on an issue, or invite you to take part in an activity or event. This processing is necessary to serve our legitimate interest.
To give you a better understanding of the personal information we collect and use in different occasions you may interact with Pruden and Smith, please see the sections below.
The Legal Bases for Using Personal Information
There are different legal bases that we rely on to use your personal information, namely:
Performance of a contract
The use of your personal information may be necessary to perform the agreement you have with us. For example, to complete your purchase of your Pruden and Smith Product, to register and maintain your account, to help with delivery issues, to handle returns, to register your Pruden and Smith purchases and to respond to your requests.
We may use your personal information for our legitimate interests. For example, we rely on our legitimate interest to analyse and improve our Pruden and Smith Products and Services and the content on our website and to send you notifications and information about Pruden and Smith Products and Services or to use your personal information for administrative and legal purposes.
Where we process your personal information based on our legitimate interest and no opt-out mechanism is available to you, you may exercise your right to object by sending an email to firstname.lastname@example.org.
Security, Storage and Retention of Personal Information We Collect
Pruden and Smith is committed to protecting the security of your personal information. However, while we take reasonable precautions to guard the personal information we collect, no security system is impenetrable.
While no Service is completely secure, Pruden and Smith takes precautionary measures to help prevent information about you from loss, theft, misuse and unauthorised access, disclosure, alteration and destruction. For example, we store the personal data you provide on computer systems that have limited access and that are in controlled facilities. We also ensure that our third-party data centre vendors provide adequate security measures. Additionally, your data is protected with encryption, such as Transport Layer Security (TLS), during transition over the Internet. Please note, your password is stored using one-way hash, which means that it cannot be recovered (or disclosed) by anyone, including Pruden and Smith, it can only be reset.
You can only access your Pruden and Smith account information and our service through contacting us or the use of an individual user login and password. To protect the confidentiality of personal information, you must keep your password confidential and not disclose it to any other person. Please notify us immediately if you believe your password has been misused. You should always log out and close your browser when you finish your session. Please note, we will never ask you to disclose your password in an unsolicited phone call or email.
If you have any questions about the security of your personal information, you can contact us at email@example.com
Personal data collected by Pruden and Smith may be stored and processed in your region or in any other country where Pruden and Smith maintain data facilities. Pruden and Smith has put in place adequate mechanisms to protect personal information if it is transferred.
Pruden and Smith will retain your personal information for as long as we deem it necessary to enable you to use the website, to provide services to you, to comply with applicable laws (including those regarding document retention), resolve disputes with any parties and otherwise as necessary to allow us to conduct our business. All personal information we retain will be subject to this Privacy Statement and our internal retention guidelines. If you have a question about a specific retention period for certain types of personal information we process about you, please send an email to firstname.lastname@example.org.
Your Rights and Choices
We want you to be in control of how your personal information is used by us. Subject to local law, you can do this in the following ways:
you can ask us for a copy of the personal information we hold about you;
you can inform us of any changes to your personal information, or if you want us to correct any of the personal information we hold about you;
you can ask us to erase, block or restrict the personal information we hold about you, or object to ways in which we are using your personal information; and
in certain situations, you can also ask us to send the personal information you have given us to a third party.
Where we are using your personal information based on your consent, you are entitled to withdraw that consent at any time. Moreover, where we process your personal information based on legitimate interest or the public interest, you have the right to object at any time to that use of your personal information.
We rely on you to ensure that your personal information is complete, accurate and up to date. Please do inform us promptly of any changes to or inaccuracies in your personal information by contacting email@example.com. We will respond to your request as soon as possible but certainly within 30 days. For more information about how you can control the collection and use of Additional Usage Data and your Communication, Marketing and Advertising Preferences, please see Your Choices sections below.
We are committed to working with you to obtain a fair resolution of any complaint or concern you may have about our use of your personal information. If, however, you believe that we have not been able to assist with your complaint or concern, you may have the right to file a complaint with the data protection authority in your country (if one exists in your country) or supervisory authority.
Pruden and Smith Account
If you wish to access, edit or remove profile information, change your password, close your account or request deletion of your personal data, you can do so by sending an email to firstname.lastname@example.org. We will respond to any request to access or delete your personal data as soon as possible, certainly within 30 days.
Your Communication, Marketing and Advertising Preferences
You can opt out of receiving direct marketing communications from Pruden and Smith by following the instructions included in every email sent to you via the “Unsubscribe” tab. We respect your choice, and we will stop sending you promotional emails once you unsubscribe.
Please note, regardless of your communication settings, we will continue to communicate with you regarding changes to terms and conditions, policy updates, delivery of products, service interruptions, data breaches or other significant information about a Product you own, such as any safety issues.
A cookie is a small data file containing a string of characters that is sent to your computer when you visit a website. When you visit the website again, the cookie allows that site to recognise your browser. The length of time a cookie will stay on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Pruden and Smith uses both types of cookies. Session cookies will only stay on your device until you stop browsing. Persistent cookies stay on your computer or mobile device until they expire or are deleted. We use the following types of cookies on our website.
Strictly necessary cookies. These cookies are essential for you to browse our website and use its features. Without these cookies, services like shopping baskets cannot be provided.
Performance cookies. These cookies collect information about how you use our websites. This data may be used to help optimise our website and make it easier for you to navigate.
Functional cookies. These cookies allow our websites to remember choices you make while browsing and personalise your experience. We may store your geographic location in a cookie for instance, to ensure that we show you the website relevant to your area.
Analytics cookies. We use analytics cookies, like those offered by Google Analytics, to help us understand things like how long a visitor stays on our website, what pages they find most useful, and how they arrived at Pruden and Smith.com. To learn more about Google Analytics and your data, visit this Google webpage.
How to control Cookie settings
Most web browsers allow you to control cookies through their settings preferences. However, if you limit the ability of websites to set cookies, you may impair your overall user experience, as it will no longer be personalised to you. Some browsers offer a “Do Not Track” (“DNT”) signal where you can indicate your preference regarding tracking and cross-site tracking. Although we do not currently employ technology that recognises DNT signals, we will only process your personal data in accordance with this Statement. Below you can learn about how to control cookie settings on popular web browsers: