Once a year, we open our doors a little wider.

Our Black Friday week is the only time we offer 10% off our entire online store, with extended returns until the end of January on both ready-to-ship and made-to-order pieces, from handmade engagement rings to gifts. It’s the only sale we run that includes every collection site-wide.

This year, our subscribers can shop a full weekend earlier than everyone else.

Join the list below to receive your private early-access link by email. You’ll be able to shop from Friday to Sunday, before the public sale begins on Monday and runs through to the end of Cyber Monday.

Why Early Access Matters

Many of our pieces are one-of-a-kind or made in small batches, and once they’re gone, they take time to remake. Early access gives you the best chance to secure the piece you’ve had your eye on before the event opens to the public.

It’s also perfectly timed for Christmas, it allows our workshop to begin making or preparing your piece in good time, and ensures your jewellery will be ready when it matters most.

If you’d rather wait, that’s fine too, the full Black Friday week will run from Monday through to the end of day on Cyber Monday.

Our One Sale of the Year

At Pruden & Smith, we don’t often do discounts. Each piece is designed and handmade in our village workshop in Ditchling, England, by a small team of goldsmiths and designers continuing a family legacy of craftsmanship that dates back to the 1920s.

Every ring, pendant and earring is made individually, shaped, soldered and finished by hand. We believe in creating pieces that last, not in producing them quickly.

Our Black Friday week is the one time each year we share this work with a little something extra, a thank you, and a chance to choose something special before the festive season begins. It’s also the only event where we offer 10% off everything site-wide, online only.

When Cyber Monday ends, the offer disappears, and we go back to what we do best, designing and hand-making jewellery that lasts a lifetime.

Subscribers shop first, from Friday to Sunday, before our Black Friday week begins. Join the list for early access to 10% off our entire online store, the only time we offer site-wide savings, before the event opens to everyone from Monday through to the end of Cyber Monday.