Black Friday week is live

Once a year, we step outside our usual rhythm, and that moment has arrived.

Black Friday week is now live. It is the only time we offer 10% off our entire online store, with extended returns until the end of January on both ready to ship and made to order pieces, from handmade engagement rings to meaningful gifts. It remains the only event where we include every collection in a site wide offer.

Last year, so many of you shared that you missed out. Life was busy, decisions took a little longer, or the piece you had your eye on had already sold. This year, we have listened, and instead of a short window, we are giving you a full week to browse, decide, and enjoy choosing something special without feeling rushed.

The offer is now open to everyone and will run for the whole of Black Friday week, right through until the end of Cyber Monday.

Why we have extended it

Our jewellery is created in small quantities, often as one off or low batch pieces, and once something has gone, it cannot simply be replaced overnight. By extending the event to a full week, you have more room to discover pieces properly, to take your time, and to choose something that truly feels right.

It also fits naturally with the Christmas season. Ordering during Black Friday week allows our workshop to begin making or preparing your piece in good time, so your jewellery is ready when it matters most.

Our approach to Black Friday

At Pruden & Smith, discounts are not part of our everyday language. Every piece is designed and handmade in our village workshop in Ditchling, England, by a close knit team continuing a heritage of craftsmanship that dates back to the 1920s.

Running a small independent workshop means every decision matters, and a site wide offer like this is not without its challenges for us. But we love being able to share this moment with you, to say thank you, and to make something special a little more accessible, even if just for a short time.

Each ring, pendant and earring is created individually, carefully formed, finished and refined by hand. We value longevity, intention and thoughtful design over speed or mass production.

Black Friday week is our way of saying thank you, a short moment in the year when you can enjoy something extra on the pieces you love most. It is the only time we offer 10% off across the entire online store.

Once Cyber Monday has passed, the offer closes, and we return to our usual pace, designing and crafting jewellery that is made to last.

Black Friday week is live. Enjoy 10% off our entire online store, with extended returns until the end of January, the only time we offer site wide savings all year.