“I spoke with a real designer from day one, Rebecca and the team shaped my ideas into a ring that feels perfectly me.”
Sarah M.
“I spoke with a real designer from day one, Rebecca and the team shaped my ideas into a ring that feels perfectly me.”
Sarah M.
“My diamond was hand selected to suit the design, not a database, the balance and brightness are spot on.”
Jessica L.
“Made in their Ditchling workshop, you can feel the craft and heritage in every detail, nothing flimsy or mass made.”
Emma K.
“Ordering felt easy, the 90 day money-back window gave real peace of mind, our visit to the Ditchling gallery made it special.”
Maya R.
Us vs. Them
In a world where the diamond often comes first, we believe design should lead the way. With today’s lab-grown diamonds offering perfect quality without compromise on cost, you’ll never have to sacrifice — meaning you can choose a ring for its design, not just its stone.
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Traditional Jewellers & Online Retailers |
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| Designer-Led | Guided by our Creative Director Rebecca and team | Sales & margin driven, not design-led |
| Money-Back Guarantee | 90 days for complete peace of mind | 30 days |
| Diamonds & Gemstones | Carefully hand-selected for quality and character of the design | Large “choose yourself” diamond databases ruining a design |
| Design & Craft Heritage | Created in our Ditchling workshop, rooted in tradition | Mass-imported flimsy designs |
| Speak to a Designer | Available online or in-store — with expert guidance every step | Diamond salespeople, not jewellery designers |
| The Experience | In the heart of the South Downs — combine your visit with beautiful walks, country pubs, and award-winning sparkling wine | Concrete streets and chain stores |