Help and Guides

How to Choose Your Diamonds

Choosing the right diamond can be a confusing and intimidating process. But don't worry, we've got you covered. In this guide, we'll cover the 4Cs of diamonds: cut, colour, clarity and carat weight. We'll discuss what each one means and how they affect your diamond's value.

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The 4Cs of diamonds

Cut

As the cut of a diamond is one of the most important factors in determining its beauty, one of the most important things when looking for a diamond is to choose a stone that has been cut well.

Cut refers to the proportions, symmetry and polish of the flat surfaces (facets) of a diamond and how they interact with light. They tend to be arranged in a geometrical pattern and the better the cut, the better the light will be reflected out of a diamond's surface, creating more sparkle.

Colour

Colour is the most important factor in determining the value of a diamond. Colourless diamonds are more valuable than those with even a hint of colour. The scale for grading colour goes from D (colourless) to Z (light yellow).

Clarity

Clarity is the second-most important factor when choosing diamonds, and refers to the diamond’s imperfections or flaws.

The fewer flaws a diamond has, the higher its clarity grade will be. Flaws in a diamond can be seen with the naked eye and may also be visible under magnification. Some flaws, like surface blemishes, are fairly easy to spot at first glance while others like inclusions are much more difficult to detect unless you are familiar with what they look like.

Carat

When you're shopping for a diamond, it’s important to know how to tell the difference between a diamond of lower carat and one of higher carat.

Carat refers to the weight, not size of the stone, and a diamond's value isn't determined by its carat alone – it's also determined by its shape, colour, clarity and cut. The carat weight can give you an idea of how much money you'll be spending on your diamond, which is useful information to have when making a purchase; however, the actual size of the diamond is important too.

Generally speaking, larger diamonds are more rare and desirable than smaller diamonds with similar qualities. That means larger diamonds of the same quality are worth more per carat than smaller diamonds.

The diamond you choose should be right for you, not just your budget

We can help you find the perfect diamond.

We know how overwhelming it can be to find the right piece of jewellery, especially when you have so many options and factors to consider. That's why we're here to make your experience as smooth as possible.

We'll take the guesswork out of choosing your next diamond and make sure that you find exactly what you're looking for: an engagement ring, eternity ring, or just something special for yourself – we’ve got it covered.

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