Your bag

Cart count: 0 items

Your bag is currently empty

There are no items in your bag.

Shop Now
all-jewellery Collections
Individually handmade, our collections of unusual rings have been designed to suit both everyday wear and special occasions. With a wide selection of rings to choose from, you will be able to find the perfect ring to suit your style.

Help and Guides

How to Choose Your Diamonds

Choosing the right diamond can be a confusing and intimidating process. But don't worry, we've got you covered. In this guide, we'll cover the 4Cs of diamonds: cut, colour, clarity and carat weight. We'll discuss what each one means and how they affect your diamond's value.

Shop All Jewellery

The 4Cs of diamonds

Vintage engagement ring in flower


As the cut of a diamond is one of the most important factors in determining its beauty, one of the most important things when looking for a diamond is to choose a stone that has been cut well. 

Cut refers to the proportions, symmetry and polish of the flat surfaces (facets) of a diamond and how they interact with light. They tend to be arranged in a geometrical pattern and the better the cut, the better the light will be reflected out of a diamond's surface, creating more sparkle.

Eternity ring


Colour is the most important factor in determining the value of a diamond. Colourless diamonds are more valuable than those with even a hint of colour. The scale for grading colour goes from D (colourless) to Z (light yellow).

A round diamond ring


Clarity is the second-most important factor when choosing diamonds, and refers to the diamond’s imperfections or flaws.

The fewer flaws a diamond has, the higher its clarity grade will be. Flaws in a diamond can be seen with the naked eye and may also be visible under magnification. Some flaws, like surface blemishes, are fairly easy to spot at first glance while others like inclusions are much more difficult to detect unless you are familiar with what they look like.

Bubbles ring with lots of diamonds


When you're shopping for a diamond, it’s important to know how to tell the difference between a diamond of lower carat and one of higher carat.

Carat refers to the weight, not size of the stone, and a diamond's value isn't determined by its carat alone – it's also determined by its shape, colour, clarity and cut. The carat weight can give you an idea of how much money you'll be spending on your diamond, which is useful information to have when making a purchase; however, the actual size of the diamond is important too.

Generally speaking, larger diamonds are more rare and desirable than smaller diamonds with similar qualities. That means larger diamonds of the same quality are worth more per carat than smaller diamonds.

Gold nugget ring with diamond

The diamond you choose should be right for you, not just your budget

We can help you find the perfect diamond.

We know how overwhelming it can be to find the right piece of jewellery, especially when you have so many options and factors to consider. That's why we're here to make your experience as smooth as possible.

We'll take the guesswork out of choosing your next diamond and make sure that you find exactly what you're looking for: an engagement ring, eternity ring, or just something special for yourself – we’ve got it covered.

Browse Diamond Jewellery
Designing jewellery by hand in a sketch book

Book an Appointment

Looking to make something brand new?

Together with our expert team of gemmologists, designers and goldsmiths, create a custom ring that's totally you.

Our Story

Handmade Jewellery, Since 1988
We design and make handmade jewellery from our Workshop and Gallery in Ditchling, East Sussex (UK). From diamond engagement rings, eternity rings and wedding bands to iconic gemstone necklaces, bracelets and earrings. Our bespoke, unusual jewellery is expertly crafted by our skilled team from ethically sourced materials like recycled platinum and gold.
Read More

Recent posts

Learn more about us

  • 2023 Guide to Mother's Day Jewellery

    Mother's Day is a special day that honours and celebrates motherhood. It's a time to show appreciation for all the hard work and sacrifices that mums make each and every day. One of the most...

    Jen Pruden
    Aquamarine Ring for Mother's Day Jewellery Guide
  • Customer Stories

    An Exotic Proposal In The Seychelles

    Inspired by our creativity and skill, George came to us whilst he was visiting the UK on a trip from the Seychelles, to design a necklace and diamond engagement ring for his girlfriend, Gail. The...

    Jen Pruden
    An Exotic Proposal In The Seychelles
  • 10% Off Your Wedding Rings

    Yes, you heard it right! We offer 10% off your wedding rings if you have purchased an engagement ring with us. So how do you claim 10% off wedding rings? If you bought your engagement...

    Emil Pruden
    10% Off Your Wedding Rings
  • Bespoke

    Turning old jewellery into a one-of-a-kind piece

    Repurposing several pieces of sentimental jewellery into a bespoke statement necklace. Having heard about our positive reputation and wanting to support us as local jewellers, Jen came to Pruden and Smith looking to repurpose several...

    Jen Pruden
    Jen Withington Bespoke Necklace of her wearing it.
  • Customer Stories

    An Elaborate Cover Up For A Birthday Proposal…

    Having inherited some jewellery from his grandmother, George opted to use our redesign service to bring a new lease of life into a family heirloom by creating a bespoke engagement ring for his girlfriend of...

    Jen Pruden
    Customer Story