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Yellow gold solitaire engagement ring with a diamond, displayed on textured fabric

People, Purpose & Permanence

A British, women-led business, built on one belief: jewellery should carry meaning, and last.

2 min read · 3 sections

1988Founded in Ditchling by Rebecca Smith and Anton Pruden
Women-ledA British, women-led business, rooted in craft
GuaranteedEvery piece, including polishing and repairs
20+ yearsOf remodelling heirlooms into jewellery worn again

01 · People

People first

Two founders built a business where design and making are inseparable, and where people come first: those who make the work, and those who wear it.

The Pruden & Smith team

Co-Founder & Creative Director

Rebecca Smith

Defines the creative direction of every collection.

Co-Founder

Anton Pruden

His background in traditional silversmithing anchors our connection to craft.

Our workshop is built on collaboration, where experience is valued and every contribution matters. And “people first” doesn’t stop at our team. Engagements, anniversaries, losses, milestones: every piece begins with a story, and a conversation. We listen, we guide, and we create alongside the people who wear our work.

Inclusivity is not a policy. It’s something you feel when you walk through our doors.

02 · Longevity

Luxury should mean permanence

We exist in contrast to mass-produced jewellery, worn briefly and replaced season after season.

Our jewellery is made by hand in our Sussex workshop and designed to last for generations. It should age with you, and gather story rather than be discarded. A slower, more considered way of making.

Our guarantee

Every piece is covered by our guarantee, including polishing and repairs. Read the guarantee

03 · Purpose

Jewellery moves in a circle

For over two decades we’ve offered remodelling, because we understand the life of a piece.

  1. Promise

    Engagement rings, wedding bands, eternity rings.

  2. Life

    Years of everyday wear.

  3. Change

    It no longer fits, but still means everything.

  4. Renewal

    Remodelled into a new chapter.

It’s a service many jewellers no longer offer, because it’s slow and specialist. We welcome it. See how we rework your gold.

Made by people. Built with purpose. Designed to last.

Meet the people behind it

Talk to the people who make it

Every piece begins with a conversation, in Ditchling or by video.