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all-jewellery Collections

Individually handmade, our collections of unusual rings are designed for both everyday wear and special occasions. With a wide selection of rings to choose from, its easy to find the perfect ring to suit your style.


Bespoke Jewellery Services

We're proud to be an award-winning custom & bespoke jewellers in the UK. We have many ways to make special jewellery just for you. You can meet with us online or in person to remodel old jewellery or make something new. It's a fun process that makes sure the piece is unique to you. We're always ready to use any creative ideas you have.

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What is Bespoke Jewellery?

If you want to refresh an old piece of jewellery or design something new that’s unique to you, our bespoke services are the perfect solution. From redesigning your old jewellery to making it into something brand new, our skilled team will work with you to create an individual design that is personalised to your preferences. We take pride in the extensive services we offer, and redesigning your old jewellery is an ethical and cost-effective way to create a new piece of handmade jewellery that maintains its sentimental value and can be worn for years to come.

Bespoke Jewellery Designer

The Process of Bespoke Jewellery

  1. Book an Online or In Store Design Appointment: Meet with our jewellery designers. They'll explore your ideas and utilise their expertise to craft a design that perfectly matches your personality and taste.
  2. Collect Ideas and Old Jewellery (If Applicable): Before your appointment, gather any old jewellery and identify the styles, metals, gemstones, and cuts that appeal to you. This will help in tailoring the design to your preferences.
  3. At Your Appointment: We'll discuss your ideas, including the type of metals, gemstones, and value of your own jewellery. Then we'll provide design recommendations, create a rough sketch for you, or if more complex, send the sketch shortly after the appointment.
  4. Computer-Aided Design (CAD) and Quotation: We'll create a CAD design, allowing you to visualise the final piece. We'll make any amendments needed until you're 100% satisfied, free of charge. We recommend taking the time needed to ensure it's just right.
  5. Handcrafted by Our Goldsmiths: Our skilled goldsmiths will create your piece by hand in our Ditchling Workshop.
  6. Ready for Collection or Shipment: Your beautiful bespoke jewellery is ready! And remember, we guarantee satisfaction. We'll work with you until you love it, no matter what. Plus, enjoy free ring resizing and servicing with us forever. All you'll need is your proof of purchase.
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“A bespoke and detailed ‘one-of-a-kind’ diamond ring that has been made especially for me, with family involved in the process, has been really special.”

Two Core Bespoke Jewellery Services

As a leading bespoke jewellers in the UK, we've added more ways you can bring your dream jewellery to life. There's nothing like reusing your old jewellery that has sentimental value and creating it into something brand new. That's why we added jewellery remodelling to our Bespoke Jewellery Services.

Jewellery Remodelling

Jewellery Remodelling is a wonderful way to bring new life to any pieces you’d never dream of parting with but haven’t worn in years.

Recycling your metals and gemstones is not only an ethical and cost-effective option, but a fun and creative process where you have the opportunity to create a piece of jewellery that’s as unique as you are. Our dedicated team will work with your materials and ideas to create bespoke and unusual designs from your precious memories.

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Make Something Brand New

Making something brand new is an enjoyable way to create a tailor-made piece of jewellery for yourself or a loved one. Our design services enable you to be part of the creative process, which is not only fun but also personalised. Commissioning something new allows you to design exactly what you envisage with each outcome totally unique.

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What our customers say

Read over +200 ★★★★★ reviews

  • Daisy
    Ordered a beautiful bracelet online for my Mum's birthday, it arrived so quickly and it's absolutely stunning in person. Thank you Emily for you help, I'm very pleased with it. My mum had a silver bangle made for me here 26 years ago when I was born, so it was lovely to get something for her. Thank you again
  • Lily and Sam
    Excellent jeweller! We got our engagement and both wedding rings from here, we designed them together and the results were amazing! Really pleased we went here after the pressure sellers in the Brighton Laines, we were made to feel welcome and there was no pressure to purchase.
  • Lucy Lewis
    March 16
    Absolutely stunning redesign of some old jewellery I had kept for years and not worn. The attention to detail was second to none. I'm delighted with my new stacking rings. Would 100% recommend.
  • Lindsay Wittenberg
    I've bought a number of pieces of lovely jewellery from Pruden & Smith over the years. Most recently I bought a pair of tanzanite square stud earrings, which are beautiful and which I love. Three months later I lost one of the earring backs. Pruden & Smith were just wonderful in replacing it: immensely helpful and constructive, very prompt and efficient in their communications, and very generous over the replacement.
  • Georgia Harvey
    March 16
    My (now) fiancé and I went to Pruden and Smith all the way from Somerset to get an engagement ring designed. They were really helpful with excellent customer service. I've had tons of compliments on my ring and love that it's unique compared to everyone else's.
  • Martin Rix
    I ordered a custom engagement ring for my (now) fiance. Due to Covid, I preferred not have an in person appointment and was able to discuss what I was looking for over the phone and video call. I was kept updated on the progress of the ring, and was able to pick the ring up at a date that I felt was comfortable. My fiance and I love the ring and we are very happy with it!
  • Farah Luckin
    March 16
    I kept looking at lapis lazuli pendant round online on December 2020. I was so in love with it. And to my surprise my husband bought it for my birthday. It is absolutely stunning. The quality superb, very well made. I love their designs. I had my engagement ring bought from them and when it needed to be repaired the staff are so friendly and so helpful.
  • Lynn Perry
    March 16
    The experience and level of service is second to none. I had the pleasure of having 3 rings made and tailored to my specification. Rebecca is a lovely lady and listens very carefully as to what the customer wants and gives advice accordingly. Sebastian was too very helpful in producing an image from my poor hand drawn image! My own jewellery was then transformed into something that is now to be worn.
  • Charles Butterwick
    We were told about Pruden and Smith around the time of our wedding in 2017 and were really impressed with the quality of our wedding bands, which they made for us, alongside alterations to my wife's engagement ring that had been made elsewhere previously. These lovely people are not just one-trick excellent jewellers but provide wrap around care and fantastic customer support. Couldn't recommend more highly.

Our Story

Handmade in Sussex, Since 1988
We design and make handmade jewellery from our Workshop and Gallery in Ditchling, East Sussex (UK). From diamond engagement rings, eternity rings and wedding bands to iconic gemstone necklaces, bracelets and earrings. Our bespoke, unusual jewellery is expertly crafted by our skilled team from ethically sourced materials like recycled platinum and gold.
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