Cookie Policy
Cookies can be a bit confusing, so we’ll keep it simple. Think of them like an ID card for your browser — they help our website recognise you when you return, making it easier to browse, shop, and add items to your basket without having to log in each time. They don’t run programs, can’t access anything on your computer, and can’t be used to spread viruses or steal data.
How we ask for your permission
When you first visit our site from the UK or Europe, you’ll see a banner asking whether you’re happy for us to use cookies. Essential cookies — the ones that make the basket and checkout work — are always on, because the shop simply wouldn’t function without them. Everything else (analytics, marketing and preference cookies) stays switched off unless you choose Accept.
You can change your mind at any time: choose Manage preferences on the banner, or use the Cookie preferences link in the footer of our site to update your choices.
The cookies we use
| Category | What they do | Set by | Examples |
|---|---|---|---|
| Essential | Keep your basket, checkout, security and currency selection working. Always on. | Shopify (our store platform) | cart, _secure_session_id, _shopify_s, localization |
| Analytics | Help us understand how visitors use the site and how well our marketing performs — which pages are popular, where people get stuck — so we can improve. | Shopify, Google Analytics, HubSpot, Triple Whale | _shopify_y, _ga, __hstc, hubspotutk |
| Marketing | Help us show relevant adverts and measure whether they work, and send you marketing you’ve signed up for. | Google Ads, Meta (Facebook & Instagram), Klaviyo | _gcl_au, _fbp, __kla_id |
| Preferences | Remember choices you’ve made, like your country, currency, and items saved to your wishlist. | Shopify, Swym (our wishlist service) | localization, swym-* |
The companies above have their own privacy information if you’d like the detail: Shopify, Google, Meta, HubSpot and Klaviyo.
Browser settings
On top of the choices in our banner, every browser lets you block or delete cookies in its settings. Bear in mind that blocking essential cookies will stop the basket and checkout from working.
Questions?
Email us at hello@prudenandsmith.com — we’re happy to help. You can read more about how we look after your personal information in our Privacy Policy.
Last updated: 5 June 2026